The 2018 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2018 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

 Subaru Love Promise Heart

Love Promise Stories from First Team Subaru



First Team Subaru in Suffolk was ecstatic to be a partner in the Share The Love program for the first time this year. From their initial conference call with Leukemia & Lymphoma Society staff member Khiem Tran to their in-person kickoff with 20+ staff members in their showroom, the passion and excitement that First Team Subaru radiated were infectious. General Manager Mike Vinsand shared that their partnership with Virginia Oncology Associates (VOA), Bon Secours Health Center at Harborview has fostered over the years as they have sold a number of Subaru vehicles to employees and patients alike. The opportunity to officially partner with LLS through the blanket program was more than fitting. Not only was the Subaru staff excited for the program, but so was their own Subaru Ambassador, customer, and cancer survivor, John. Although not a blood cancer survivor, John was touched that First Team Subaru was going to be donating 80 blankets to Virginia Oncology Associates and jumped to be a part of the presentation. After taking a staff photo at Subaru on delivery day, Mike, John, and a few others from First Team caravanned with Khiem over to VOA. The visit was truly heartwarming, as the medical contact Sharon Carney helped stage the presentation right there in the treatment room. About 10 patients looked on with curiosity and intrigue as box after box of blankets were brought in and a plethora of Subaru, LLS, and hospital staff filled the narrow hallway. After everything was staged, Khiem addressed the nurses and patients in treatment with an impromptu presentation. He shared some background of our 3-year partnership between Subaru of America and The Leukemia & Lymphoma Society and recognized First Team Subaru locally here in the Suffolk, Virginia community. Together with Mike and John, we used the left over shopping bags to create a tote/kit for each patient in treatment, comprised of a blanket, Care Card, button, and LLS wristband. The patients were touched and surprised to be recipients of the random act of kindness. All parties involved left with warm hearts and burning anticipation to partner together again in 2019.



At the Carilion Children’s Hospital, First Team Subaru and the staff from LLS had the amazing opportunity two meet two patients on the unit. Our first visit was with Miss Melinda. She had to fix her lipstick before we came to visit so she only looked her best. She had such an amazing attitude about what she was going through. She was so welcoming of both the staff at LLS and the staff at First Team Subaru. She was so thankful for the blanket so she could keep herself warm while she was going through her treatment. Our next visit was with Miss Jane. She had one foot out the door because she was on her way to the beach with her family, but we were glad we could steal a few minutes of her time before she left. She told us that she was grateful for all the work that LLS does because she was a recipient of our co-pay assistance grant. When we are fundraising for LLS, we never really stop and think of who this money is going to help. Miss Jane is a perfect example of someone that did not have to dip so much into her savings, like so many patients have to do because LLS could provide her with the funds she needed to receive treatment.

First Team Loves my dog!  –  Danielle L

First Team Loves my dog!

For anyone, buying or leasing can be a nightmare, especially when the need for a vehicle pops up unexpectedly. I'd found a car to borrow until I found my own, and when I walked into First Team Subaru I was NOT expecting much of anything. My past experience with dealers was skeevy and less than lovely. I was greeted by Charles Seaboch, he smiled and we talked. I met the managers, and Mike was actually from near where I grew up! Then Charles and I were off in the Subaru Impreza-I told him everything I wanted and we found a vehicle that almost fit the bill. While sitting in the office I said that before moving forward I'd need to bring in my dog, and be absolutely sure he'd fit nicely in the back, with room to stand up, sit down and turn around, Charles invited us both back the very next day! (I'd also gone to look at two other vehicles and that experience was worse than bad-but when Charles and Subaru sets the bar high, I guess the others simply can't add up, and they didn't). Arcot, my dog, and I arrived the next day and Charles greeted him with such a huge smile, it was adorable. Arcot fit, and we went into the office to make a deal. I had to sleep on it because I really really was in love with the Island Blue, and the moonroof, for Arcot, and that car simply wasn't anywhere to be found. The entire time that we sat and talked, figuring things out, I don't think one person walked by Arcot without saying hello. Everyone there was SO kind, so loving, and when I see my little guy getting all the love, that tail wag of joy, that fills my heart with more joy than I can articulate. But there was a grey Impreza with everything I wanted, but that grey just wasn't Island Blue. So, after sleeping on it for two nights, I emailed Charles and said that if they could find me the Island Blue with all the bells and whistles, I'd take it! AND since I'd found a friend with a car I could borrow, they didn't have to rush. I sent that email at about 7 am on December 26. December 26, around 4:30pm, I saw that Charles had emailed me. HE FOUND MY CAR!!! I was working all week, but off Friday, so we set an appointment to get me into my very first Subaru. We arrived, again, were greeted with a smile, and again, while discussing everything and getting things set for financing, Arcot was greeted with pets and cuddles from everyone in the building. Everything was all set and Charles was going to call me when my car was set and ready to pick up. The next morning Charles called and said I'd be able to come in at noon to pick up my new, fabulous WOO HOO Impreza, and then moments later I noticed Arcot's toe was very swollen, and in a panic, we took off to get to the vet. Time passed and we ended up being over an hour late, and the care that we received from Charles, his first concern "How is Arcot? Is he okay?" and then "don't worry about being late, he takes precedence. We totally understand, don't worry." And once again, the entire staff stopped by, this time asking why Arcot was wearing a boot. AND what makes all of this even better?! Subaru supports the ASPCA, which is a cause close to my heart. AND they help out the local SPCA in Portsmouth! A dealership that puts their dollars where their love is?! Yeah, that's First Team Subaru. (AND there was a little ding in the passenger door, Charles made an appointment, and BAM ding is GONE! I love this place, and Arcot and I so appreciate Charles and his kindness.) Charles is absolutely fantastic, every interaction we have, he asks how Arcot is doing and it just means the world to me. I've attached a photo I took where Charles surprised Arcot with hugs, and I absolutely melted. This is why everyone should be in Subaru's-FROM First Team <3 OH! And Charles got me my first Subaru beanie too!

Subaru and NWF Love the Earth!  –  Alfred R

Subaru and NWF Love the Earth!

There are two plants that are not part of the plant set you sent but our raised beds are great for the plants. As you can see the Sun Fire plants are blooming.

Adoption Event a Success!!  –  linda l

Adoption Event a Success!!

On Saturday October 29, First Team Subaru Suffolk paired with Portsmouth Humane Society for an Adoption Event and Donation Drive that was an overwhelming success! Four Dogs spend the afternoon being spoiled and pampered in the First Team Subaru Showroom while looking for their forever homes. Warby, a one year old lab/retriever mix, was adopted as a result of his afternoon at Subaru--finding two great new humans to love him forever. Many thanks to Mike Vinsand and Sang Han for their help and generosity in hosting us. A gigantic box of donations from Subaru Staff and Customers came back to the shelter with us which will be a huge help going forward--Subaru really does love pets! Ralph Mesisco Board President Portsmouth Humane Society

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